Designed to be loved
As consumers are increasingly drawn to ‘lively’ designs with an element of surprise, creating products with true charisma becomes an important way to differentiate a company from its rivals.
Editor’s Note: I am not sure how useful this article will be in application but it is interesting background reading. If this article does interest you, read the companion opinion piece, “Ismael Fernandez on ‘Designed to … [ Read more ]
Content: Article | Author: Josiena Gotzsch | Source: European Business Forum (EBF) | Subject: Miscellaneous