PLEASE NOTE
The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
As consumers are increasingly drawn to ‘lively’ designs with an element of surprise, creating products with true charisma becomes an important way to differentiate a company from its rivals.
Editor’s Note: I am not sure how useful this article will be in application but it is interesting background reading. If this article does interest you, read the companion opinion piece, “Ismael Fernandez on ‘Designed to be loved'” at
Josiena Gotzsch
Source: European Business Forum (EBF)
Subject: Miscellaneous
