Juan Luis Suárez
Consumers have two dimensions. On the one hand, there is the individual that produces and consumes information, and on the other, there is the community member who shares information and whose behavior responds to a flock dynamic. Organize your business processes simultaneously for these two levels of granularity — individuals and groups/communities whose interactions bring about changes in behavior.
Content: Quotation | Author: Juan Luis Suárez | Source: Ivey Business Journal | Subjects: Customer Related, Marketing / Sales
Juan Luis Suárez
According to Peter J. Richerson and Robert Boyd, authors of Not By Genes Alone: How Culture Transformed Human Evolution, culture is “information that affects individuals’ behaviors and that they learn from other members of their species through imitation, learning, and other social practices.” […] And if we accept that culture is information that affects individuals’ behavior, then understanding it requires us to figure out what … [ Read more ]
Content: Quotation | Author: Juan Luis Suárez | Source: Ivey Business Journal | Subjects: Culture, Organizational Behavior