According to Peter J. Richerson and Robert Boyd, authors of Not By Genes Alone: How Culture Transformed Human Evolution, culture is “information that affects individuals’ behaviors and that they learn from other members of their species through imitation, learning, and other social practices.” […] And if we accept that culture is information that affects individuals’ behavior, then understanding it requires us to figure out what kind of content is included in these influential packets of information, not to mention who creates or recreates this content, how it is distributed within a given population, and how the transference between information and behavior occurs. After all, these elements determine the processes of imitation, learning and social practices that are produced within any community.
Author: Juan Luis Suárez
Source: Ivey Business Journal
Subjects: Culture, Organizational Behavior
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