The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)

Imagine you had a crystal ball that could predict the future. The view is murky, but there’s enough to make an accurate forecast.
 
Having a marketing dashboard that measures vital KPIs is a bit like that crystal ball: It gives you enough insight to make better decisions to create a positive future by helping you generate traffic and leads and prove the ROI of your marketing … [ Read more ]