The Top 5 KPIs Marketers Need to Measure (And How to Measure and Improve Them)

Imagine you had a crystal ball that could predict the future. The view is murky, but there’s enough to make an accurate forecast.
Having a marketing dashboard that measures vital KPIs is a bit like that crystal ball: It gives you enough insight to make better decisions to create a positive future by helping you generate traffic and leads and prove the ROI of your marketing activities.
In this article, I’ll outline five key KPIs you must measure regularly. I’ll show you how to measure them, followed by tips on how to improve the performance of each.

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