Change Consumer Behavior with These Five Levers
Any consumer goods company trying to reduce its environmental impact faces this challenge: your footprint is largely determined by what customers do with your products, not what you do directly. Brands can be more powerful agents for change when we understand exactly how people use products, and what values, habits or motivations influence this use. We synthesized our own knowledge and experience as a marketing … [ Read more ]
Content: Article | Author: Keith Weed | Source: Harvard Business Review | Subject: Social Responsibility (ESG)