Change Consumer Behavior with These Five Levers [Archive.org URL]

Any consumer goods company trying to reduce its environmental impact faces this challenge: your footprint is largely determined by what customers do with your products, not what you do directly. Brands can be more powerful agents for change when we understand exactly how people use products, and what values, habits or motivations influence this use. We synthesized our own knowledge and experience as a marketing company with insights from experts from psychologists to academics and those out meeting the people who cook, clean and wash with our products every day. The result was Five Levers for Change, a set of principles brought together in a new approach we believe can increase the likelihood of achieving sustained behavior change.

Like this content? Why not share it?