How Product Companies Are Competing Through Services
Leading manufacturers of capital goods are blurring the increasingly artificial distinction between “industrial” and “service” industries. These manufacturers are turning themselves into service providers, as service provision is rapidly becoming the cornerstone of their customer management strategy.
Today, no product company can afford to ignore the potential benefits – and risks – of making the transition from manufacturing to manufacturing-plus-service-provision. However, to make this transition … [ Read more ]
Content: Article | Authors: Daniel Deneffe, Herman Vantrappen, Koen Bouckaert | Source: Prism (Arthur D. Little) | Subjects: Management, Strategy