Putting an End to Ad Hoc Pricing
Pricing may well be the weakest link in the value chain. It has such potential to accelerate revenue and profit growth, yet it is so clearly under-managed at consumer and business-to-business companies alike. There are opportunities for improvement in five areas of pricing strategy.
Content: Article | Authors: Krishnakumar (KK) Davey, Nagi Jonnalagadda, Paul Markowitz | Source: Mercer Management Journal | Subjects: Marketing / Sales, Pricing