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The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
Pricing may well be the weakest link in the value chain. It has such potential to accelerate revenue and profit growth, yet it is so clearly under-managed at consumer and business-to-business companies alike. There are opportunities for improvement in five areas of pricing strategy.
Content: Article
Authors: Krishnakumar (KK) Davey, Nagi Jonnalagadda, Paul Markowitz
Source: Mercer Management Journal
Subjects: Marketing / Sales, Pricing
Authors: Krishnakumar (KK) Davey, Nagi Jonnalagadda, Paul Markowitz
Source: Mercer Management Journal
Subjects: Marketing / Sales, Pricing
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