Crafting a Message That Sticks: An Interview with Chip Heath
The key to effective communication: make it simple, make it concrete, and make it surprising.
Content: Thought Leader | Authors: Chip Heath, Lenny T. Mendonca, Matt Miller | Source: McKinsey Quarterly | Subject: Marketing / Sales
Exploring Business’s Social Contract: An Interview with Daniel Yankelovich
A founding father of public-opinion research explains why shareholder value isn’t enough.
Content: Article | Authors: Daniel Yankelovich, Lenny T. Mendonca, Matt Miller | Source: McKinsey Quarterly | Subjects: Management, People, Strategy
Building the Healthy Corporation
The emphasis on quarterly earnings at the expense of longer-term corporate health sometimes reaches absurd extremes: in one survey, executives said they would scale back investments in R&D and marketing to meet their quarterly forecasts–even if these cuts would hurt the long-term prospects of their companies. Since the capital markets value both immediate and sustained performance, companies should embrace a portfolio of initiatives over three … [ Read more ]
Content: Article | Authors: Keith Leslie, Lenny T. Mendonca, Richard Dobbs | Sources: CFO Publishing, McKinsey Quarterly | Subjects: Finance, Management