A founding father of public-opinion research explains why shareholder value isn’t enough.
Content: Article
Authors: Daniel Yankelovich, Lenny T. Mendonca, Matt Miller
Source: McKinsey Quarterly
Subjects: Management, People, Strategy
Authors: Daniel Yankelovich, Lenny T. Mendonca, Matt Miller
Source: McKinsey Quarterly
Subjects: Management, People, Strategy
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