Four Tips to Persuade Others Your Idea Is a Winner
“People just aren’t naturally oriented towards innovation or change,” says Loran Nordgren. “If you were dealing with totally rational agents, you could sell your innovation on the grounds of its functionality—in other words, why it’s a good idea. But you are almost never dealing with totally rational agents.”
Thankfully, if you are convinced that a certain new product, fresh strategy, or overseas expansion is exactly what … [ Read more ]
Content: Article | Author: Loran Nordgren | Source: Kellogg Insight | Subjects: Innovation, Organizational Behavior, Personal Development, Productivity / Work Tips
The Thought Leader Interview: Loran Nordgren
The cofounder of unconscious thought theory explains how taking a break and distracting the mind can lead to higher-quality decision making.
Content: Thought Leader | Authors: Ken Favaro, Loran Nordgren | Source: strategy+business | Subjects: Demographics, Management, Organizational Behavior, Personal Development, Productivity / Work Tips
Loran Nordgren
There’s a fascinating literature called person perception: the study of how people evaluate others. You tend to do this very, very quickly—within minutes of meeting a person, you’ve already sized him or her up. More than 90 percent of the evaluations you make are based on just two dimensions. The first is your perception of people’s competence. Do they seem to know what they’re talking … [ Read more ]
Content: Quotation | Author: Loran Nordgren | Source: strategy+business | Subjects: Organizational Behavior, Personality / Behavior
The Downside of Deliberating: Why You May Not Want to Think it Over
“Sleep on it” is common advice given to anyone facing a big decision. Yet research by Loran Nordgren shows you may want to stick with your first impression instead.
Content: Article | Author: Loran Nordgren | Source: Kellogg Insight | Subjects: Customer Related, Organizational Behavior