Loran Nordgren

There’s a fascinating literature called person perception: the study of how people evaluate others. You tend to do this very, very quickly—within minutes of meeting a person, you’ve already sized him or her up. More than 90 percent of the evaluations you make are based on just two dimensions. The first is your perception of people’s competence. Do they seem to know what they’re talking about? Are they on time and reliable? The second is warmth: essentially, how much do you like them? Elements like posture and all kinds of other things that you might say don’t matter to you will inform that judgment.

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