Lucy Parker

It’s not new that businesses have wanted to deliver social value, but it’s always been something else, maybe something on the edge. Now what you’re looking at is businesses really thinking, “I have to deliver financial value. That’s not a mystery. That’s how I got the job. That’s why I’ve got the job: I know how to do that.”

But how do you overlay that concept … [ Read more ]

Big Business and the New Norm: Doing Good at the Core, not the Periphery

Often perceived as acting in ways that harm the economy, society and the environment due to a short-term focus on profits, big business is now starting to use its power for long-term good, according to Lucy Parker and Jon Miller, authors of Everybody’s Business: The Unlikely Story of How Big Business Can Fix the World. In an interview with Wharton management professor Witold Henisz, Parker … [ Read more ]