Big Business and the New Norm: Doing Good at the Core, not the Periphery [Archive.org URL]

Often perceived as acting in ways that harm the economy, society and the environment due to a short-term focus on profits, big business is now starting to use its power for long-term good, according to Lucy Parker and Jon Miller, authors of Everybody’s Business: The Unlikely Story of How Big Business Can Fix the World. In an interview with Wharton management professor Witold Henisz, Parker and Miller explain why a new norm is evolving and why some of the very companies that have been singled out for “crimes and misdemeanors” are leading the way in creating a focus where doing good is at the core, rather than at the periphery, of their businesses.