Structured Idea Management as a Value-Adding Process
Many companies do not address the generation and management of good product ideas as an explicit process; rather, ideas tend to “float” around the organization, acquiring currency in proportion to the personal and political power of the champions who promote them. In this article, we outline a rational, objective, and highly productive approach that we call Structured Idea Management (SIM). By adopting an SIM process, … [ Read more ]
Content: Article | Authors: Lucy Rowbotham, Nils Bohlin | Source: Prism (Arthur D. Little) | Subject: Innovation