Structured Idea Management as a Value-Adding Process [Archive.org URL]

Many companies do not address the generation and management of good product ideas as an explicit process; rather, ideas tend to “float” around the organization, acquiring currency in proportion to the personal and political power of the champions who promote them. In this article, we outline a rational, objective, and highly productive approach that we call Structured Idea Management (SIM). By adopting an SIM process, a team can move quickly from raw ideas to structured and integrated concepts, whether for new products, new processes, or new ways of working. Furthermore, SIM also provides the levels of internal commitment and confidence necessary to ensure that concepts are taken forward and capitalized on.

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