The Ultimate Cultural Change: Vodafone Spain’s Technology Area

In 2006, things were not so great for Vodafone Spain. Its technology area was falling behind the rest of the company. Jaime Bustillo (CTO, Vodafone Spain), Pedro Diaz (HR Director, Vodafone Spain) and Luis Huete of IESE detail the immediate and necessary steps that Vodafone Spain’s technology area had to take to instate “The Ultimate Cultural Change,” which, by the first quarter of 2008, resulted … [ Read more ]

Put Your Dreams To Work

As the years go by, we resign ourselves to the pessimistic view that “dreams are just dreams”. And yet, for IESE Professor Luis Huete, dreams are essential to a full life, which consists essentially of developing and mobilizing personal resources to attain inner and outer abundance. In the book “Construye tu sueño” (“Build your Dream”), Huete invites us to identify the factors that determine how … [ Read more ]