The Ultimate Cultural Change: Vodafone Spain’s Technology Area

In 2006, things were not so great for Vodafone Spain. Its technology area was falling behind the rest of the company. Jaime Bustillo (CTO, Vodafone Spain), Pedro Diaz (HR Director, Vodafone Spain) and Luis Huete of IESE detail the immediate and necessary steps that Vodafone Spain’s technology area had to take to instate “The Ultimate Cultural Change,” which, by the first quarter of 2008, resulted in Vodafone Spain achieving a staggering 1.8 billion euros in total revenue.

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