Use the Psychology of Pricing To Keep Customers Returning
When to charge for a product or service can be more important than how much to charge, says Harvard Business School professor John Gourville. If you want to build long-term loyalty with customers, you better understand the difference.
Content: Article | Authors: John Gourville, Manda Mahoney | Source: “Harvard Business School (HBS) Working Knowledge” | Subjects: Customer Related, Pricing