Use the Psychology of Pricing To Keep Customers Returning

When to charge for a product or service can be more important than how much to charge, says Harvard Business School professor John Gourville. If you want to build long-term loyalty with customers, you better understand the difference.

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1 Comment

  1. I liked the premise behind this article, but it didn’t go far enough. I expected an extra paragraph or two on how to put the personality types to best use once you recognize them.

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