How to Avoid a Price Increase
When product companies see the cost of materials rise, the result for consumers is often a price increase (gasoline) or, less often, a smaller amount of product at the same price (potato chips).
Which option is more likely to turn off your customers? For many products, it’s better to reduce quantity than raise prices, conclude Harvard Business School marketing professor John Gourville and University of Texas … [ Read more ]
Content: Article | Author: Manda Salls | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Marketing / Sales, Pricing
Why We Don’t Study Corporate Responsibility
What can business do to improve social welfare? In fact, we don’t know because too little study has been given the issue, argues HBS professor Joshua Margolis and colleagues.
Content: Article | Author: Manda Salls | Source: Harvard Business School (HBS) Working Knowledge | Subject: Social Responsibility (ESG)
Loyalty: Don’t Give Away the Store
Loyalty programs are profitable – if used correctly. HBS Marketing professor Rajiv Lal discusses how grocery stores get it wrong. But you can get it right.
Content: Article | Author: Manda Salls | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Industry Specific, Marketing / Sales | Industry: Retail
It’s Back to Business-Basics for Nonprofits
Former HBS professor Jeff Bradach shares practical advice on how nonprofits can improve their strategy and produce measurable results for their cause and donors.
Content: Article | Author: Manda Salls | Source: Harvard Business School (HBS) Working Knowledge | Subject: Nonprofit
Why Have Marketers Ignored America’s Man-of-Action Hero?
The man-of-action hero has been the central myth in American culture for twenty years. So why have only Budweiser and Nike tapped into this story? Professor Douglas B. Holt explains.
Content: Article | Author: Manda Salls | Source: Harvard Business School (HBS) Working Knowledge | Subject: Marketing / Sales
The Hard Numbers on Social Investments
The field of social-purpose investing is growing and becoming more sophisticated. Should investors expect lower returns to benefit society? A new Harvard Business School study examines the question.
Content: Article | Author: Manda Salls | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Finance, Social Responsibility (ESG) | Industry: Investing