The man-of-action hero has been the central myth in American culture for twenty years. So why have only Budweiser and Nike tapped into this story? Professor Douglas B. Holt explains.
Content: Article
Author: Manda Salls
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
Author: Manda Salls
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
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