Why Your Next Transformation Should be ‘All In’

Improve the odds of a successful business transformation by going “all in” to kick-start performance and remake your portfolio.

Marc de Jong, Nathan Marston, Erik Roth

Some ideas, such as luxury goods and many smartphone apps, are destined for niche markets. Others, like social networks, work at global scale. Explicitly considering the appropriate magnitude and reach of a given idea is important to ensuring that the right resources and risks are involved in pursuing it. The seemingly safer option of scaling up over time can be a death sentence. Resources and … [ Read more ]

Marc de Jong, Menno van Dijk

Governing beliefs reflect widely shared notions about customer preferences, the role of technology, regulation, cost drivers, and the basis of competition and differentiation. They are often considered inviolable—until someone comes along to violate them. Almost always, it’s an attacker from outside the industry. But while new entrants capture the headlines, industry insiders, who often have a clear sense of what drives profitability, are well positioned … [ Read more ]

The Eight Essentials of Innovation

Strategic and organizational factors are what separate successful big-company innovators from the rest of the field.