Some ideas, such as luxury goods and many smartphone apps, are destined for niche markets. Others, like social networks, work at global scale. Explicitly considering the appropriate magnitude and reach of a given idea is important to ensuring that the right resources and risks are involved in pursuing it. The seemingly safer option of scaling up over time can be a death sentence. Resources and capabilities must be marshaled to make sure a new product or service can be delivered quickly at the desired volume and quality. Manufacturing facilities, suppliers, distributors, and others must be prepared to execute a rapid and full rollout.
Content: Quotation
Authors: Erik Roth, Marc de Jong, Nathan Marston
Source: “McKinsey Quarterly”
Subjects: Innovation, Management, Operations, Strategy
Authors: Erik Roth, Marc de Jong, Nathan Marston
Source: “McKinsey Quarterly”
Subjects: Innovation, Management, Operations, Strategy
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