Cadbury Schweppes (A): The Strategic Dilemma of Trebor Bassett; Cadbury Schweppes (B): Managing for Value; Cadbury Schweppes
Value Based Management is often thought of from strictly a financial perspective. In this Case Study series about a VBM initiative at Cadbury Schweppes, the authors show that managing for value is 80% about people and only 20% about numbers.
The series traces the origins of the initiative starting in 1996 and follows its progression through to 2002, showing the benefits, limitations, time frames, and … [ Read more ]
Content: Case Study | Authors: Fares Boulos, Marjolein Bloemhof, Philippe Haspeslagh, Regine Slagmulder, Tomo Nodo | Source: “INSEAD” | Subjects: Finance, Organizational Behavior | Industry: Food Products/Service | Company: Cadbury Schweppes