Cadbury Schweppes (A): The Strategic Dilemma of Trebor Bassett; Cadbury Schweppes (B): Managing for Value; Cadbury Schweppes

Value Based Management is often thought of from strictly a financial perspective. In this Case Study series about a VBM initiative at Cadbury Schweppes, the authors show that managing for value is 80% about people and only 20% about numbers.

The series traces the origins of the initiative starting in 1996 and follows its progression through to 2002, showing the benefits, limitations, time frames, and basic elements of VBM at this multinational food and beverage company.

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