Mark Chussil

We narrow our decision-making frame when we believe we know what the future will look like. We implicitly assert that everything is locked in except for what we will do, and so we ask this simple, efficient question: “What should we do?”

Should asks people to spot and advocate the one right decision. It treats decision making as a debate. It drives toward closure. We need … [ Read more ]

Question What You “Know” About Strategy

Say you are competing in a fast-growing industry. How much do you care about profits versus market share? It’s a common rule of thumb that businesses should go for market share in fast-growing in­dustries. It’s conventional wisdom, though, not a law of physics; you don’t have to go for share.

What If? How to Create a Great Strategy

Bad strategy decisions lead to layoffs, budget cuts, ruined careers, personal stress, and the pain of the saddest words in the English language: “What could have been.” The best antidote is the words “what if?” – if they’re spoken before the decision gets made.

This article will provide a framework to assist managers in creating a great strategy efficiently and effectively. It will discuss:
– … [ Read more ]