What If? How to Create a Great Strategy [Archive.org URL]

Bad strategy decisions lead to layoffs, budget cuts, ruined careers, personal stress, and the pain of the saddest words in the English language: “What could have been.” The best antidote is the words “what if?” – if they’re spoken before the decision gets made.

This article will provide a framework to assist managers in creating a great strategy efficiently and effectively. It will discuss:
– The use of strategy simulations
– When they should be used: Competing against predictable competitors
– Creating a robust strategy
– End results : Conclusions & taking action

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