Leslie’s Compass: A Framework For Go-To-Market Strategy
Startups need a simple test that can bring a go-to-market strategy into focus — one that can help smartly deploy limited resources when a product is first launched and a company has one chance to make a strong, first impression. For these inflection points, startups need a compass, and in my decades of working with them, I think this framework points them in the right … [ Read more ]
Content: Article | Authors: Mark Leslie, Matt Heiman | Source: “First Round Review” | Subjects: Entrepreneurship, Marketing / Sales
Mark Leslie
The operationally-driven leader may excel at trekking a marked path but does not wield a machete to create a new one.
Content: Quotation | Author: Mark Leslie | Subjects: Innovation, Management, Strategy
The Sales Learning Curve: Optimizing the Path to Positive Cash Flow
There’s an old saying about rolling out a successful new product: “It always takes longer and costs more.” Many company executives are resigned to this state of affairs, determined to ride out the tough phase of the new product cycle on the path to positive cash flow.
But it doesn’t have to be that way. By learning from the mistakes of the past, start-ups can build … [ Read more ]
Content: Article | Author: Mark Leslie | Source: “El Dorado Ventures” | Subjects: Entrepreneurship, Marketing / Sales