Startups need a simple test that can bring a go-to-market strategy into focus — one that can help smartly deploy limited resources when a product is first launched and a company has one chance to make a strong, first impression. For these inflection points, startups need a compass, and in my decades of working with them, I think this framework points them in the right direction.
Content: Article
Authors: Mark Leslie, Matt Heiman
Source: “First Round Review”
Subjects: Entrepreneurship, Marketing / Sales
Authors: Mark Leslie, Matt Heiman
Source: “First Round Review”
Subjects: Entrepreneurship, Marketing / Sales
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