The Right Way for Companies to Publicize Their Social Responsibility Efforts
It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. A major reason companies don’t get credit for their good works is they employ a one-size-fits-all strategy to communicating their efforts, while what’s needed are focused messages that matter to each of their four different audiences:
- Corporate watchdogs such as social media activists, NGOs,
… [ Read more ]
Content: Article | Author: Mark R. Kramer | Source: Harvard Business Review | Subjects: Public Relations, Social Responsibility (ESG)
The Big Idea: Creating Shared Value
The concept of shared value—which focuses on the connections between societal and economic progress—has the power to unleash the next wave of global growth.
There are three key ways that companies can create shared value opportunities:
– By reconceiving products and markets
– By redefining productivity in the value chain
– By enabling local cluster development
Every firm should look at decisions and opportunities through the lens … [ Read more ]
Content: Multimedia Content | Authors: Mark R. Kramer, Michael E. Porter | Source: Harvard Business Review | Subject: Strategy