The Big Idea: Creating Shared Value [Archive.org URL]

The concept of shared value—which focuses on the connections between societal and economic progress—has the power to unleash the next wave of global growth.

There are three key ways that companies can create shared value opportunities:
– By reconceiving products and markets
– By redefining productivity in the value chain
– By enabling local cluster development

Every firm should look at decisions and opportunities through the lens of shared value. This will lead to new approaches that generate greater innovation and growth for companies—and also greater benefits for society.

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