A Different Angle: Are you a Distributor or a Restrictor?
The emergence of constant access to information and product markets for consumers and suppliers has transformed marketplace dynamics to the point where companies now have just two strategic choices: be a distributor of value, or a restrictor of value. This month Professor Anderson defines the characteristics of each, the market forces driving this change along with rules for each business strategy.
Content: Article | Author: Martin Anderson | Source: Babson Insight | Subject: Strategy
Networked Customer Activity Mapping
The information revolution has blurred the line between supply and demand chains. Because of this marketing is no longer about activity-based tools kept in a backroom and operations are no longer protected from customers by silo walls. This has created turmoil for the unprepared, but new tools are available to help combine marketing and operating perspectives, while at the same time understanding how customer and … [ Read more ]
Content: Article | Author: Martin Anderson | Source: Babson Insight | Subjects: Marketing / Sales, Strategy
Strategy for the Next Decade – It’s Deja-Cash Flow All Over Again
Did the stock market wrongly skew business strategy in the 90’s? Where do we go now that the strategy of managing to maximize short-term stock price has failed? Professor Marty Anderson gives us a different angle showing that a real social-industrial revolution is going on, a revolution that requires leaders to use strategies that are guided by cash flow creation.
Content: Article | Author: Martin Anderson | Source: Babson Insight | Subjects: Economics, Miscellaneous