Networked Customer Activity Mapping [Archive.org URL]

The information revolution has blurred the line between supply and demand chains. Because of this marketing is no longer about activity-based tools kept in a backroom and operations are no longer protected from customers by silo walls. This has created turmoil for the unprepared, but new tools are available to help combine marketing and operating perspectives, while at the same time understanding how customer and business activity either create or destroy value. These new tools are an effective way to assess and create a company’s brand and positioning in the marketplace.

Like this content? Why not share it?