Seize the Occasion! The Seven-Segment System for Online Marketing
Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage – a methodology called “occasionalization.”
Content: Article | Authors: Gerry Bollman, Horacio D. Rozanski, Martin Lipman | Source: strategy+business | Subjects: IT / Technology / E-Business, Marketing / Sales