Internet marketing has been a shot in the demographic darkness. Effective e-tailing must target not just users, but usage – a methodology called “occasionalization.”
Content: Article
Authors: Gerry Bollman, Horacio D. Rozanski, Martin Lipman
Source: strategy+business
Subjects: IT / Technology / E-Business, Marketing / Sales
Authors: Gerry Bollman, Horacio D. Rozanski, Martin Lipman
Source: strategy+business
Subjects: IT / Technology / E-Business, Marketing / Sales
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