From Talking to Transforming: Getting Real Value from Enterprise Collaboration Technology
Many companies have adopted collaboration technologies, but some organizations are not achieving all the benefits they could. Accenture looks at the process and value of shaping collaborative behaviors and embedding collaborative technologies in business processes.
Content: Article | Authors: Alex Kass, Allan E. Alter, Mary Hamilton, Ryan T. Coffey | Source: Accenture | Subjects: IT / Technology / E-Business, Management, Organizational Behavior
Achieving High Performance and Profitable Growth through Marketing Asset Management
Marketing Asset Management provides a coherent and integrated platform for extracting real value from marketing assets-such as research, competitive intelligence and best practices-by improving the creation, control, aggregation, distribution, management, reuse and repurposing of these assets. Through Marketing Asset Management, organizations can improve performance along several dimensions at once, including strategy development, brand management, innovation, campaign creation and execution, performance management and employee competency.
Content: Article | Authors: Marianne Seiler, Mary Hamilton | Source: Accenture | Subject: Marketing / Sales