Achieving High Performance and Profitable Growth through Marketing Asset Management [Archive.org URL]

Marketing Asset Management provides a coherent and integrated platform for extracting real value from marketing assets-such as research, competitive intelligence and best practices-by improving the creation, control, aggregation, distribution, management, reuse and repurposing of these assets. Through Marketing Asset Management, organizations can improve performance along several dimensions at once, including strategy development, brand management, innovation, campaign creation and execution, performance management and employee competency.

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