Tinkering with the Go-to-Market(ing) Model
You know the drill: Implement a marketing strategy that is in line with your company’s broader go-to-market model but flexible enough to adapt to changing business conditions. As your go-to-market model shifts-to focus on products, channels or customers-so must the strategic role of marketing.
Content: Article | Authors: Andres Mendoza Pena, Craig Knox-Lyttle, Mary Larson, Mike Baum | Source: Kearney | Subject: Marketing / Sales
Call Centers Can Be Profit Centers
Your customer contact center is more important to your customer relationships than you think, especially if you know which calls to keep and which calls to outsource.
Content: Article | Authors: Adam Dixon, Alex Liu, Craig Knox-Lyttle, Mary Larson, Omer Sevil | Source: Kearney | Subjects: Management, Operations