Leslie’s Compass: A Framework For Go-To-Market Strategy
Startups need a simple test that can bring a go-to-market strategy into focus — one that can help smartly deploy limited resources when a product is first launched and a company has one chance to make a strong, first impression. For these inflection points, startups need a compass, and in my decades of working with them, I think this framework points them in the right … [ Read more ]
Content: Article | Authors: Mark Leslie, Matt Heiman | Source: First Round Review | Subjects: Entrepreneurship, Marketing / Sales