Matt Miller
In a crisis there’s a search for pragmatic answers and a sense that ideology is a luxury.
Content: Quotation | Author: Matt Miller | Source: The Conference Board Review | Subject: Crisis Management
Crafting a Message That Sticks: An Interview with Chip Heath
The key to effective communication: make it simple, make it concrete, and make it surprising.
Content: Thought Leader | Authors: Chip Heath, Lenny T. Mendonca, Matt Miller | Source: McKinsey Quarterly | Subject: Marketing / Sales
Exploring Business’s Social Contract: An Interview with Daniel Yankelovich
A founding father of public-opinion research explains why shareholder value isn’t enough.
Content: Article | Authors: Daniel Yankelovich, Lenny T. Mendonca, Matt Miller | Source: McKinsey Quarterly | Subjects: Management, People, Strategy