Exploring Blogs for Brand Insights
Existing brand health measures rely almost exclusively on survey data to gather their findings. While surveys are insightful, they are also prone to collection errors through inaccurate recall and distorted response by surveyed consumers.
Marketers can do better by creating more-direct and less-biased approaches. Rather than relying solely on survey data, we should find additional methods that seek to analyze consumers’ relationship to brands in … [ Read more ]
Content: Article | Author: Matthew Syrett | Source: MarketingProfs | Subject: Marketing / Sales
Not-So-Mad Science: Genetic Algorithms and Web Page Design for Marketers
A big question for Web site designers continues to be this: what is the optimal number and placement of marketing call-outs on a Web page?
The self-service quality of the Web has led to page designs that all too often serve myriad marketing goals. A single page can have any number of callouts in its layout, trying to catch the attention of a variety of consumers … [ Read more ]
Content: Article | Author: Matthew Syrett | Source: MarketingProfs | Subject: Marketing / Sales
Why We Fail at Intimacy: Falling Short at the Promise of Relationship Marketing
One of the promises of interactive marketing has long been its ability to create intimate relationships with our customers. As a promise, it has been largely unfulfilled. The consumer experience of these relationships is typically lackluster, and the marketers’ gains have been on the whole unremarkable.
Which begs the question, “What are marketers doing wrong?”
Content: Article | Author: Matthew Syrett | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales