A big question for Web site designers continues to be this: what is the optimal number and placement of marketing call-outs on a Web page?
The self-service quality of the Web has led to page designs that all too often serve myriad marketing goals. A single page can have any number of callouts in its layout, trying to catch the attention of a variety of consumers in different states of need.
It is very easy for this messaging complexity to overwhelm consumers. But what if we deployed a genetic algorithm on a site to optimize the placement and numbers of callouts within a page layout to grow, on an ongoing basis, a page’s marketing gains?
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