Mehrdad Baghai, Sven Smit, and S. Patrick Viguerie

Although good execution is essential for defending market share in fiercely contested markets, and thus for capitalizing on the corporate portfolio’s full-market-growth potential, it is usually not the key differentiator between companies that are growing quickly and those that are growing slowly. These findings suggest that executives ought to complement the traditional focus on execution and market share with more attention to where a company … [ Read more ]

The Granularity of Growth

A fine-grained approach to growth is essential for making the right choices about where to compete.

Looking For Growth In All The Right Places

What are the sources of corporate growth? If you take a middle-of-the- road view of markets, as many executives do, the answers may surprise you: averaging out the different growth rates in an industry’s segments and sub-segments can produce a misleading view of its growth prospects.

Most so-called growth industries include sub-industries or segments that are not growing at all, while relatively mature industries often have … [ Read more ]