Solving the Search vs. Display Advertising Quandary
Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Do search ads or do display ads create more customers on the web? Research by Professor Sunil Gupta.
Content: Article | Author: Michael Blanding | Source: Harvard Business School (HBS) Working Knowledge | Subjects: Advertising, Marketing / Sales
Collaborating Across Cultures
Learning to collaborate creatively with people from other cultures is a vital skill in today’s business environment, says professor Roy Y.J. Chua, whose research focuses on a key measure psychologists have dubbed “cultural metacognition.”
Content: Article | Author: Michael Blanding | Source: Harvard Business School (HBS) Working Knowledge | Subject: Organizational Behavior
The Inner Workings of Corporate Headquarters
Analyzing the e-mails of some 30,000 workers, Professor Toby E. Stuart and colleague Adam M. Kleinbaum dissected the communication networks of HQ staffers at a large, multidivisional company to get a better understanding of what a corporate headquarters does, and why it does it.
Content: Article | Author: Michael Blanding | Source: Harvard Business School (HBS) Working Knowledge | Subject: Organizational Behavior
Getting to Eureka!: How Companies Can Promote Creativity
As global competition intensifies, it’s more important than ever that companies figure out how to innovate if they are going to maintain their edge, or maintain their existence at all. Six Harvard Business School faculty share insights on the best ways to develop creative workers.
Content: Article | Author: Michael Blanding | Source: Harvard Business School (HBS) Working Knowledge | Subject: Innovation
What CEOs Do, and How They Can Do it Better
A CEO’s schedule is especially important to a firm’s financial success, which raises a few questions: What do they do all day? Can they be more efficient time managers? HBS professor Raffaella Sadun and colleagues set out to find some answers.
Content: Article | Authors: Michael Blanding, Raffaella Sadun | Source: Harvard Business School (HBS) Working Knowledge | Subject: Corporate Governance