Internet advertising was supposed to make it easier for marketers to measure the impact of their ad buys. But a basic question remains: Do search ads or do display ads create more customers on the web? Research by Professor Sunil Gupta.
Content: Article
Author: Michael Blanding
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Advertising, Marketing / Sales
Author: Michael Blanding
Source: Harvard Business School (HBS) Working Knowledge
Subjects: Advertising, Marketing / Sales
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