Breakthrough Insights: Expanding Categories, Exposing Needs
When an idea takes off, its success, in hindsight, seems obvious. Why didn’t you think of salsa chips shaped like little scoops? Yet, too many attempts at innovation fail. Often, the problem is a backward-looking process. Companies invest too much in marginal improvements and too little for products consumers have never dreamed of. The authors present a rigorous, four-step approach that focuses on distilling a … [ Read more ]
Content: Article | Authors: Kermit King, Marcus Bokkerink, Michael J. Silverstein | Source: Boston Consulting Group (BCG) | Subject: Innovation
Avoiding China’s Rip Tide: Navigating Volatile Supply Chains
Companies that rush overseas in search of low production costs may be walking into a strategic trap, as gridlock hits ports and railways in the United States and Europe. It’s easy to underestimate the hidden costs in long supply chains and their impact on profitability. The authors demonstrate how companies can get a handle on costs by comparing the economics of a typical North American … [ Read more ]
Content: Article | Authors: George Stalk Jr., Michael J. Silverstein | Source: Boston Consulting Group (BCG) | Subjects: International – China, Operations